Positioning a new IT recruitment company

Bringing a modern and youthful appearance
Move Ahead
UX Research
UX Design
UI Design

Positioning a new IT recruitment company

Positioning a new IT recruitment company

Positioning a new IT recruitment company
Move Ahead
UX Research
UX Design
UI Design

Bringing a modern and youthful appearance

MoveAhead is a full-service recruitment agency based in Amsterdam, specialising in Corporate IT. Combining data and marketing strategies to attract and engage top talent.

Approach

As soon as we were given the brief, we got to work. Our goal was to develop a brand identity that would differentiate MoveAhead from the conventional corporate IT feel.
To achieve this, we conducted research to find colors, shapes, and forms that would best convey what they were looking for: standing out from the competition.

Our task was to craft a brand identity that truly reflects the essence of MoveAhead; an innovative recruitment agency that departs from conventional industry norms.

Results

Following thorough research, we were able to establish a brand archetype for MoveAhead. The results of said research came as the use of colors such as blue and orange. In addition to this, we incorporated the use of shapes in the form of "springs" throughout the layout, as a symbol of movement, a representation of MoveAhead's name.

All these elements together symbolize what MoveAhead tasked us with: a characteristic branding that sets apart from the standard IT-Corporate recruitment look.

  • Branding
  • Landing page (desktop and mobile)

Move Ahead

A voice over is always nice when it comes to creative work.

Tom Kolker: Strategy & Design

Tom Kölker

Strategist & Designer

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