As soon as we were given the brief, we got to work. Our goal was to develop a brand identity that would differentiate MoveAhead from the conventional corporate IT feel.
To achieve this, we conducted research to find colors, shapes, and forms that would best convey what they were looking for: standing out from the competition.
Our task was to craft a brand identity that truly reflects the essence of MoveAhead; an innovative recruitment agency that departs from conventional industry norms.
Following thorough research, we were able to establish a brand archetype for MoveAhead. The results of said research came as the use of colors such as blue and orange. In addition to this, we incorporated the use of shapes in the form of "springs" throughout the layout, as a symbol of movement, a representation of MoveAhead's name.
All these elements together symbolize what MoveAhead tasked us with: a characteristic branding that sets apart from the standard IT-Corporate recruitment look.