A rebranded and enhanced online presence in healthcare

Take control of your health
Prescan
UX Research
UX Design
UI Design
UX Strategy
Interaction Design
Brand Identity

A rebranded and enhanced online presence in healthcare

A rebranded and enhanced online presence in healthcare

A rebranded and enhanced online presence in healthcare
Prescan
UX Research
UX Design
UI Design

Take control of your health

Prescan enables people to take control of their own health by offering preventive health screenings. Based on scientific outcomes, you retain control over your life.

As a digital partner, we help Prescan shape its position as a market leader, both now and in the future. This includes enhancing the digital brand, redesigning the website and app, and guidance on defining the digital strategy for the future.

An Accessible Digital Brand

Prescan empowers its clients to take control by allowing them to explore healthcare options on their own. To emphasize this, we introduced a motion-driven design language centered around (re)orientation.

Additionally, we modernized the existing brand assets without losing their recognizability. Accessibility is a key pillar in both appearance and digital compliance. The result is an updated color palette, new typography, and design language.

Intuitive design for freedom of choice in healthcare

Optimization of the booking process’ user experience was central during the redesign. Strategically placed buttons give users constant access to the self-service portal now, where they can directly and easily book an appointment.

We have seen a significant improvement in user engagement, an increase in conversion rates, and a more robust digital presence that aligns with our brand identity
Edwin Kortleve, ICT & Security Manager at Prescan

Access to all examinated data on the MijnPrescan app

Details of upcoming examinations, viewing results afterwards, and contacting your healthcare provider. Within the MijnPrescan app, clients can find all information about upcoming and completed examinations. Clear and  at any time accessible within the app.

Digital Strategy to enhance brand and user experience

With the renewal of the brand, website, and app, a solid foundation has been built for the functional support of the services Prescan offers. So the logical next question is: how can the brand and user experience be further enhanced digitally?

In a strategic trajectory together, we created a model that provides guidance to innovation, technology, and user experience in the short, medium, and long term. With ideas varying from digital hospitality and optimization of existing resources to innovative new business models around preventive healthcare.

Together with Unform, we were able to create a completely new UX/UI framework for future developments of our entire digital space, including apps, portals, websites, and digital marketing. This new framework provides a cohesive and intuitive interface across all our digital platforms.
Edwin Kortleve
ICT & Security Manager
Prescan

A voice over is always nice when it comes to creative work.

Tom Kolker: Strategy & Design

Tom Kölker

Strategist & Designer

Related work

Ready for the next step in digital experience?