Helping freelancers through a digital brand

Brand enrichment and digital flow design
Alicia
UX Research
UX Design
UI Design

Helping freelancers through a digital brand

Helping freelancers through a digital brand

Helping freelancers through a digital brand
Alicia
UX Research
UX Design
UI Design

Brand enrichment and digital flow design

Alicia is a relatively new player in the insurance world. They offer flexible insurance for freelancers, a group that does not find a connection in the regular insurance world.

Approach

The brand values and existing style elements were the starting point for the assignment. In collaboration with Alicia, we investigated how the brand could be expanded without losing its recognisability.

Optimizing the customer journey

Users can take out insurance and submit claims via the website. In developing this, Alicia ran into the limits of their own brand identity. The hyper minimalistic style, consisting of the colors black, white, yellow and the font Helvetica, did not provide enough components to properly support the user in their customer journey.

We helped Alicia make a digital translation of their brand. Which offers more possibilities without losing the characteristic Alicia appearance.

Results

In the design language, the contrast has been sought with Alicia's hyper minimalistic basic style. The added elements show the human side, where the freelancer is given a helping hand.

Which results in a design where the important parts are circled, buttons are pointed and texts are underlined. Elements are not just added, but all serve the purpose of helping the user.

Wireframes

  • Figma Design Library
The collaboration between Alicia Insurance and Unform has been great so far. Throughout the collaboration, Unform displayed professionalism, creativity, and flexibility.
Vincent van Roon
Product Owner
Alicia

A voice over is always nice when it comes to creative work.

Tom Kolker: Strategy & Design

Tom Kölker

Strategist & Designer

Related work

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