What is it?
User research is the systematic study of users and their requirements, with the goal of improving the design and usability of products and services. User research can be qualitative or quantitative in nature, and it can take many forms, including interviews, focus groups, usability testing, and online surveys.
How do we do it?
Involves talking to users one-on-one or in small groups to gather information about their needs, goals, and behaviors. Interviews can be structured (with a set list of questions) or unstructured (allowing for more open-ended conversation).
2. Focus groups
Focus groups involve bringing together a small group of users to discuss and provide feedback on a product or service. Focus groups can be a good way to gather qualitative data and generate ideas.
3. Usability Testing
Observing users as they interact with a product or service to identify usability problems and gather feedback. This can be done in a lab setting or in a more naturalistic setting, such as the user's home or workplace.
4. Online Surveys
They involve collecting data from users through an online questionnaire.Surveys can be a quick and easy way to gather quantitative data from many users.