Define your value.

What is it?

It’s a concise description of a product that explains its main features, benefits, and target market. It is often used to summarize the key points about a product for marketing or sales purposes. A product statement should clearly and concisely communicate the value that a product offers to customers and differentiate it from competing products. It may also include information about the product's target market, price, and unique selling points.

How do we do it?

  1. Identify the key features of your product: what are the main features or components of your product that make it unique or valuable?
  2. Explain the benefits of these features: how do these features benefit the user or solve a problem for them?
  1. Target a specific audience: who is the ideal customer for your product? Make sure your product statement speaks directly to this audience and addresses their needs and concerns.
  2. Keep it concise: A product statement should be brief and to the point. Aim for no more than a few sentences.
  3. Use strong language: Use action verbs and confident language to convey the value of your product. Avoid vague or overused phrases.
  4. Include a call to action: Encourage the reader to take the next step, whether it's visiting your website, making a purchase, or contacting you for more information.
  5. Edit and revise: Review your product statement carefully to ensure that it is clear, concise, and compelling. Ask for feedback from others and make any necessary revisions.

Ready for the next step in digital experience?