Find out the needs of your target group

What is it?

It’s the process of creating a detailed and realistic representation of a fictional character, or "persona," that is used in various contexts, such as user experience design, marketing, and storytelling. A persona is typically developed based on research and analysis of real people, and is intended to represent the needs, goals, and behaviors of a specific group or segment of users or customers. The persona is used to help designers, marketers, and other professionals create products, campaigns, and other materials that are tailored to the specific needs and characteristics of the intended audience. The goal of persona development is to create a detailed and accurate portrayal of the target audience, which can help to inform the design and marketing decisions of a company or organisation.

How do we do it?

  1. Define your research goals: Determine what you want to learn about your target audience and how you will use the personas in your design or marketing efforts.
  2. Conduct research: Gather data about your target audience through methods such as interviews, surveys, focus groups, and online research.
  3. Analyze the data: Look for patterns and trends in the data you have collected, and identify common characteristics, needs, goals, and behaviors among the people you are studying.
  4. Create the personas: Use the information you have gathered to create detailed profiles for each of your personas. Be sure to give each persona a name, a picture (if possible), and as much detail as you can about their characteristics, needs, goals, and behaviors.
  5. Validate the personas: Review your personas with a group of people who are representative of your target audience, and gather feedback to ensure that the personas are accurate and useful.
  6. Use the personas: Integrate your personas  into your design and marketing efforts, and use them as a reference when making decisions about your products, campaigns, and other materials

Elevate your brand today.