Bringing ideas to life.

What is it?

Concept development in UX design refers to the process of creating, defining, and refining the ideas that form the basis of a product's user experience. This stage involves research, ideation, prototyping, testing, and iteration to ensure the product meets the needs and goals of its target users. The aim of concept development is to create a clear understanding of the product's vision and define its functional and emotional value proposition.

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