What is it?
Analytics is the collection, analysis, and reporting of data about how users interact with a website, application, or other product. The goal of UX analytics is to understand how users behave as they interact with a product, to identify any problems or areas for improvement, and to inform design and development decisions.
How do we do it?
This can include gathering data on things like how users navigate through a product, what pages or features they use most frequently, how long they spend on different pages, and any errors or difficulties they encounter. By analysing this data, UX designers and researchers can gain insights into how to optimise the user experience and make the product more effective and enjoyable for users.